Introducing Synevo GR1 – the gluten replacer that gives ‘I can’t believe it’s gluten-free’ satisfaction

Whether driven by an increasing awareness of gastrointestinal wellness, or simple curiosity about the rapidly improving reputation of gluten-free products, consumers can’t get enough gluten-free goodies. And bakery products are leading the way, making up almost a third of the gluten-free market share.

While this level of market growth exists, there will always be opportunities for baking businesses to capitalise on. But it’s important to be aware of the challenges, too – today’sconsumers won’t settle for substandard, gritty, doughy gluten-free bakes anymore. Quality matters more than ever – and that’s `why ingredients like Synevo GR1 should be a part of every gluten-free bakers’ recipe.

Gluten-free growth

The gluten-free market growth is the result of a perfect storm of factors. The shockwaves of the gluten-free diet fad – which resulted in a media firestorm that became such a pop culture phenomenon that it was tackled by an episode of South Park – are still being felt a decade on. Many consumers are simply choosing to avoid gluten as a lifestyle choice, in the same way that others are adopting full or partial vegetarian diets.

Of course, many consumers do not have that luxury of choice. Increased awareness of gastrointestinal health means that more consumers than ever are aware of their gluten intolerances and conditions like coeliac disease.

This increasing demand for gluten-free products means that their visibility has also skyrocketed. Key players like Kraft Heinz and General Mills are investing in their gluten-free portfolios, and the category is currently caught in a benevolent cycle of increasing supply and demand.

Making every bake a showstopper

As investment in gluten-free products increases, so too does their quality. Gluten-free consumers will no longer accept the notorious gritty texture that occurs when the starch ingluten-free flour crystallises. And bakers will no longer accept sticky, wet dough that is difficult to handle and challenging to bake evenly – a result of gluten-free flour’s use of fine, highly absorbent starches. 

That means the industry has worked tirelessly to develop additives that mimic gluten’s natural elasticity and water retention properties – properties that make it a versatile and very useful additive for a huge range of baking applications. Replacing these attributes without completely reformulating products has proven to be a real challenge that has impacted the bakery supply chain as it adapts to meet the increased demand for gluten-free goods.

This is what makes our launch of Synevo GR1 Gluten Replacer on the UK market so exciting. Part of our Naturis range of food ingredients and additives, Synevo is the ideal solution to help ingredient suppliers elevate the taste and texture of gluten-free products.

Benefits of Synevo GR1 Gluten Replacer

Synevo brings many benefits to the bakery supply chain, including:

• KG for KG replacement: Synevo acts as a like-for-like replacement, meaning it can be included in recipes without any need for reformulation

• Hydroxypropyl methylcellulose (HPMC) blend: Made from a specialised blend of HPMCs, it eliminates the need to stock multiple HPMCs

• Tolerates additional water: Improves yield, enhances softness, and extends shelf life

• Versatility: From morning goods to artisanal loaves, cakes, cookies, pasta and more, Synevo is the perfect solution

• Improved stability: Reduce waste and protect margins to make your processes more efficient

• Elimination of irregular crumb holes: Give consumers the premium experience that they expect with satisfaction in every bite

• Encourages a resilient crumb: Eliminate that gritty texture for good to create an ‘I can’t believe it’s gluten-free’ experience

At a time when supply chains around the world are volatile and margins are being squeezed, the addition of Synevo GR1 to our portfolio means we’re in a stronger position than ever to support the baking industry with our expertise and leading suite of innovations.

 Learn how Synevo can help you take advantage of the booming gluten-free market by getting in touch today.